Speech – Writing and Speech – Making for Leaders

Overview

To equip participants with a sound understanding of the methods used to write and make finely crafted speeches. You will gain an insight into the tricks and techniques that make a great speech, both in its content and its delivery. The programme tutor, Greg Power was a former senior government adviser to Rt Hon Robin Cook MP and Rt Hon Peter Hain MP. He still advises several ministers on speeches and policy matters. After the 2005 general election he set up his own organisation, Global Partners, which acts as a consultancy on issues of democracy and good governance in countries seeking to strengthen their political institutions.

Learning objectives

You will be able to:

· Use your knowledge to construct winning arguments, research and collate lively material, and draft speeches with impact.
· Advise ministers, politicians and public figures on their appearance, delivery and speech-making style
Course content
· What makes an effective speech
· What is required from the speech-writer
· To identify the audience, the objective and the message of each speech
· Methods of research and preparation to craft a message
· How to structure speeches for maximum effect
· How to use language and rhetoric to make your points memorable and understood
· Delivery, appearance and body language
· Analysis of famous speeches by world leaders using audio and video material – what works and what doesn’t
· Practice exercises in speech-writing and speech-making