Practical Communication Tools and Techniques

  • Dates:         On demand
  • Location:      London
  • Price:             £4,400.00
  • Duration:     e weeks
  • Course ref:     CCUK_CDP61

Overview

Communication techniques are vital skills for today’s successful senior managers and leaders to deliver policies and services efficiently. If governments and commercial bodies are to be understood and supported, they must be able to deliver clear messages in print, on television, radio and through the immediate worldwide reach of the Internet. This programme will provide you with the skills to communicate effectively to peers, staff, stakeholders and the public. In addition you will learn how to write and deliver speeches that ensure your organisation’s message has the impact you desire.

Learning objectives

You will be able to benefit from:

    · A more confident and professional image in the media
    · The opportunity to practice new skills to prepare for and deliver effective radio and television interviews
    · The ability to organise and run effective press conferences and media campaigns
    · The ability to write competent press releases.
    · Use your knowledge to construct winning arguments, research and collate lively material, and draft speeches with impact and importance
    · Advise ministers, politicians and public figures on their appearance, delivery and speech-making style

Course content
What you will learn
Module 1: Speech-writing and Speech-making for leaders

    · How to create an effective communications strategy
    · Stakeholder management – communicating with partners and funders
    · Briefing ministers and senior government officials
    · Communicating with the public through the media – news releases, news conferences and briefings
    · TV and radio interview techniques
    · Making the case for internal communications
    · Using staff as advocates
    · Use of practical tools like staff intranets and internal newsletters
    · Use of websites, e-zines, e-mail and intranets and online consultation techniques

Module 2: Communication Strategies

    · Different types of speeches for different purposes
    · Planning, preparation and marshalling arguments
    · The structure and content of speeches
    · Delivery, appearance and body language
    · Analysis of famous speeches by world leaders using videos – what works and what doesn’t?
    · Practice exercises in speech-writing and speech-making