Marketing is an important function that brings companies and clients closer to each other.

This QCF accredited programme introduces students to the crucial role that Marketing plays in business
development. Holders of ABE Marketing qualifications will have a good knowledge and understanding
of the key principles of Marketing and will be able to relate this to the workplace.

ABE LEVEL 4 DIPLOMA IN MARKETING MANAGEMENT (QCF)

  • Introduction to Business
  • Introduction to Marketing
  • Introduction to Quantitative Methods
  • Introduction to Business Communication

ABE LEVEL 5 DIPLOMA IN MARKETING MANAGEMENT (QCF)

  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems

Plus Two Optional Units from:

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

ABE LEVEL 6 DIPLOMA IN MARKETING MANAGEMENT (QCF)

  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

Plus One Optional Unit from:

  • Corporate Strategy and Planning
  • Project Management

ABE LEVEL 6 EXTENDED DIPLOMA IN MARKETING MANAGEMENT (QCF)

  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems
  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

Plus Two Optional Units from Group A:

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

And One Optional Unit from Group B:

  • Corporate Strategy and Planning
  • Project Management