The Chartered Institute of Marketing (CIM)
About CIM
CIM is the world’s largest professional marketing body with 50,000 members in 140 countries. CIM’s mission is to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisation by providing membership, qualifications and training to marketing professionals around the world.
1. Introductory Certificate in Marketing
· The Tools of Marketing
· Marketing and the Changing Environment
· Marketing in Contest
· Understanding Customers
2. Professional Certificate in Marketing
· Marketing Environment
· Marketing in Practice
· Customer Communications
· Marketing Fundamentals
3. Professional Diploma in Marketing
· Marketing Research and Information
· Marketing Planning
· Marketing Communications
· Marketing Managements in Practice
4. Professional Postgraduate Diploma in Marketing
· Analysis and Evaluation
· Strategic Marketing Decisions
· Managing Marketing Performance
· Strategic Marketing in Practice
The CIM Marketing Qualification Route: