Management Development

SENIOR MANAGEMENT SKILLS IN COMMERCIALISED & PROFIT – MAKING ORGANISATIONS

Overview

In line with the developments taking place worldwide in public administration, an increasing number of managers are working in commercialised, marketised or fully privatised organisations. Their operations are financed wholly or partly by revenue generated from charges – “sales” – to users/consumers. They may be required to operate to achieve defined profit targets or other financial cost recovery targets. While some of the generic management skills required mirror those in other public sector roles, there are also clear and stark differences in managing this kind of “business”. This course seeks to equip managers with the core, strategic level skills required in bodies of this kind. It is aimed at managers transferring to a more commercially based organisation and at managers in organisations that are being required to operate more commercially.

Learning objectives

Benefits of attending to you and your organisation

· Developing a broader business skills portfolio for your long-term career development
· Acquiring the expertise and competence to contribute to successfully running a revenue generating or profit-making activity, whether in the public or private sectors
· Having an opportunity to discuss practical business issues with tutors and like-minded colleagues
· Understanding your wider business environment and external factors affecting your revenue Strategy and objective setting in commercial and profit-making environments Identifying, understanding and meeting customer needs, and the market in which you operate The marketing and sales planning processes and the relationship between them Option analysis and decision making in market situations, including product/service optimisation and the preparation of business cases The business plan The governance and management arrangements and processes required in a competitive/revenue generating environment, including the Board structure and roles Managing and motivating people in a more commercial environment The fundamentals of financial management and budgeting, including cash flow management, the profit and loss account and the balance sheet.