Communication Strategies

  • Dates:         On demand
  • Location:      London
  • Price:             £3,500.00
  • Duration:     2 weeks
  • Course ref:     CCUK_CDP62

Overview

This programme aims to improve public policy making and service delivery for senior managers and policy makers, by raising awareness of the vital role that communication plays from the beginning as an integral part of the policy making process. The programme will give you a clear view of your department’s positional strengths in communication, and its opportunities for innovation and improvement. You will be shown the importance of the communication technique and how best to use these techniques to encourage information flow through the organisation and to the public.

Learning objectives

You will be able to :

    · Produce better planned communication strategies based on a clear understanding of the needs of those affected by your policies and actions
    · Create positive and purposeful relations with the media
    · Manage crises decisively and seek creative strategies for addressing difficulties
    · Make recommendations to involve the public in the improvement of the service provision
    · Produce persuasive and constructive proposals to improve service delivery
    · Improve the focus on team and organisation service objectives, including professional and information management

Course content
Policy Making and Service Delivery

    · The role of communications in policy planning and development
    · How to create an effective communications strategy
    · How to plan communications
    · Stakeholder management – communicating with partners and funders
    · Briefing ministers and senior government officials
    External Communications – the Media and the Public
    · Communicating with the public through the media – news releases,

news conferences and briefings

    · How to write effectively
    · How to create effective speeches and presentations
    · How to manage a communications crisis
    · TV and radio interview techniques

Internal Communications

    · Making the case for internal communications
    · Using staff as advocates
    · The impact of culture
    · Presenting information persuasively and informatively
    · Use of practical tools like staff intranets and internal newsletters

E-Government

    · Growth and impact of services and communications provided online
    · Use of websites, e-zines, e-mail and intranets